A Flower Delivery Company with a twist
Grow To Go for your home is so much more than just flower delivery service. It is a company that encourages buyers to delve into the world of gardening. Each bouquet comes with the seeds of the selected flowers. Each one also comes in a vase that can double as a pot to plant your seeds in.
Drawn Logo Mockups
I wanted the logo to be cohesive. An ever-going connection of the letters to represent growth or an inclusion of an aspect of the needed components of growth. Such as vine, flowers, time or the sun.
Digital Logo Mockups
I decided to continue with the connectivity idea while still incorporating some aspect of growth.
Refined Logos
From my mock logos I was able to hone in on a specific design that incorporated a little bit of each of my ideas. From there I chose an earth toned color palette to match the company’s purpose and message.
Final Logo
I chose green & brown for the final colors to keep it simple & to the point as not to distract from the message. I kept the sided jagged to keep an organic look.
Sketch Product Mockups
I chose to do stickers, business cards, a t-shirt & apron for merchandise & advertising. Each one incorporated the logo in some way while also getting an extra additive to differentiate them all.
Business Cards Digital Mockup
I wanted to keep the business card as close to the original logo as possible. This was done to keep the company & advertising easily linked & cohesive. I added a phone extension & social media tag to drive traffic to their site.
Apron + T-Shirt Digital Mockup
The t-shirt & apron were made to double as merchandise & as employee uniforms. The logo was made fairly large so that it could be identified from a distance & made clear to customers & bystanders.
Stickers Digital Mockup
I wanted there to be two separate sticker designs for different spaces & information. One circular for placement of phone number & website. One rectangular for something a bit less but still showcases the logo & website.
Final Business Card
I decided to make the final business card a cutout. The “Grow To Go” is visible on the front but when turned over is backwards. This was done to encourage the viewer to turn it around to see both sides.
Final Apron
I kept a very simple design for the apron. I felt adding more components would drag the eye away from the logo.
Final Stickers
For the stickers I did something similar. I kept the website on the square sticker but decided to take it off of the circular one because it felt too crowded. Both are still effective at showcasing the design & message of the company.
Final T-shirt
For the t-shirt I kept the color cohesive with the apron in order to not distract from the logo. I put it on both sides so it can be advertised from any angle.