The Bang & Olufsen Time Machine
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Though the future is exciting, we can’t help but be curious about how the world must have been like in the times we couldn’t experience to their fullest or even at all. There’s a part in all of us that would like to take a step back from the present and experience the wonders of the past. What if you could be transported back to a different and much cooler America where the music was loud and the country was bustling with energy? With Bang & Olufsen’s Time Machine this dream has become a reality.
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Bang & Olufsen has placed immersive Time Machine popups around 13 cities in front of iconic venues. These popups resemble a telephone booth where a moment in music history can be intimately experienced with the help of Bang & Olufsen’s Beoplay H95 headphones and projected visuals along the walls of the booth.
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Users can visit the Troubadour Time Machine location in Los Angeles, California and experience the likes of Elton John and his historic performance there. Those who are located in New York can visit Woodstock's Time Machine in Bethel and experience what the Woodstock Festival of 1969 was truly like, or the Studio 54 Time Machine in Manhattan to enjoy the disco fever. There are so many more, including venues in Denver, Seattle, Nashville, Austin, and Detroit to name a few. It’ll be like you are truly there, standing before rock legends or deep within the disco crowds. The journey awaits you, but be careful you may just never want to come back.
Map it out
View the map depicting the placement of the time machines around the country. They are placed in locations of historical music events.
Take a look
Through 3D rendering, I was able to make a rough example of what one of these time machines might look like.
Ad Campaign
The time machines will be promoted through a series of print ad campaigns that will be placed around the country in hopes of drawing larger crowds to the specific locations. The ads are an array of many different designs. Some made to look a bit older to allude to what the time machine is about. Some show the headphones & map or time machine. Others have photos of featured artists. All of these design choices were made in order to draw the viewer in & give a small peek into what the time machine is all about.
Ad Placement Mockups
